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RT2A: Does Loyalty Matter: The value of consistency – does it exist?

Interactive Focus Group

2025-10-08 | 02:50 PM - 03:35 PM

Information

This session will invite an open, honest discussion between brokers and capacity/product providers on the value and currency placed on brand, service, USPs / offering and strategic relationships in the current challenging market conditions.

In a market that has well and truly turned, where downward pressure on rates appears universal no matter the risk exposures or loss experience, and price appears to be the overriding metric of competition, we will explore the pressures these conditions place on brokers, MGAs and insurers alike and the strategies they drive. How can we best engage and interact to deliver the best customer outcomes, choice and value, in spite of these challenges? And if the value of loyalty has diminished, should we seek to reverse that or at least openly acknowledge it?

  • Insurance has historically been a people-focused industry where B2B relationships are invested in for the long term. But can that survive in a society so geared to short-term usage, non-human interactions and best price?
  • What could be the unintended consequences of loyalty losing its value?
  • And how can brokers, MGAs and insurers better engage to weather the current market conditions and ensure broad customer choice and healthy competition survive a market becoming dominated by price and earnings?

Speakers

Pen Underwriting

Alistair Danesh

Pen Underwriting

Strategic Business Development

Pen Underwriting

Nick Milton

Pen Underwriting

Head of sales & distribution