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3B: From Emerging Risk to Core - Risk Understanding the Gap Between Awareness and Action

Session

2026-10-07 | 02:35 PM - 03:20 PM

Information

Businesses today operate in an increasingly complex risk environment. New exposures continue to emerge, technology is accelerating the pace of change and traditional risks are becoming more interconnected than ever before. Yet despite growing awareness of many specialist and emerging risks, client adoption and product penetration often remain relatively low.

This roundtable will explore why many emerging risks struggle to transition from recognised exposures into core client conversations and ultimately core insurance purchases. The discussion will examine the role of client perception, broker engagement, education and insurer support in helping businesses better understand and address evolving risks.

We'll explore what barriers exist between recognising a risk and taking action, how brokers can create greater value through proactive risk discussions and what needs to change for emerging risks to become embedded within every client's risk management strategy.

The session will provide an opportunity for broker leaders to share perspectives on client behaviour, growth opportunities and how brokers and insurers can work together to improve awareness, increase penetration and deliver better outcomes in a rapidly evolving risk landscape.

  • The evolution of emerging risks into core client risks
  • Understanding client perceptions and buying behaviours
  • Barriers to adoption and product penetration
  • Creating value through proactive risk conversations
  • The role of broker education and advisory-led engagement
  • Supporting clients in an increasingly complex risk environment
  • Strengthening broker and insurer collaboration
  • Identifying future growth opportunities through specialist products
  • Helping clients recognise and respond to evolving exposures
  • Building long-term client value through insight, expertise and guidance

Speakers

CFC

Dan Smith

CFC

Distribution Manager - North

CFC

Tyne Hill

CFC

Cyber Development Manager